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What is eat brighter?

Sesame Workshop and Produce Marketing Association have collaborated with the Partnership for a Healthier America to inspire kids to eat more fruits and veggies. 

Why is it important?

eat brighter!™


One in three children is on track for diabetes. Above drug abuse and smoking, obesity has become a major health concern among parents in the United States. With that being said, fresh produce consumption remains far below the recommended amount. The hope is that by incorporating Sesame Street characters into produce packaging, we can encourage children to choose healthier foods!

It is our responsibility to change young children's eating habits, so they can grow into healthy adults!

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